Islamabad City Branding

This deck showcases a travel promotional campaign designed for Islamabad, the capital city of Pakistan. It highlights the unique brand language and tone designed exclusively for this project

Impact

To reframe the city’s image from being a diplomatic hub to an adventure capital that not only serves as a pitstop for mountaineers travelling North to trek the Himalayas from around the world, but a fun and vibrant city for adventure travellers alike

Target Audience

The target audience for these icons were tourists and adventure travellers between the ages of 28-38

Year

2022

(All the research, designs and assets in the presentation are my work)